We Are Hiring

Leinster GAA, are now welcoming applications for the role of Digital Communications Executive

Role Summary 

The Digital Communications Executive will be responsible for enhancing and growing Leinster GAA’s digital presence, with a strong emphasis on video content and social media. This role will play a key part in modernising the organisation’s communications, increasing online engagement, and delivering dynamic, high-quality digital content that reflects the vibrancy of Gaelic Games in the province. Working closely with the Communications Officer, the executive will support day-to-day communication efforts while building the digital brand of Leinster GAA across all platforms. 

Principle Accountabilities include but are not limited to:

1. Digital Content Creation

• Lead the creation, editing, and publishing of high-quality graphic and video content for Leinster GAA’s digital platforms (e.g., match highlights, interviews, behind-the-scenes content, promotional videos). 

• Work with county boards, clubs, and external agencies to source and capture relevant digital content throughout the year. 

• Support the design and delivery of engaging visual content including programmes, graphics, infographics, and animations. 

2. Social Media Management

• Plan, manage, and schedule content across all social media platforms (Twitter/X, Instagram, Facebook, TikTok, YouTube, etc.). 

• Respond to followers and engage with audiences in a timely and brand-appropriate manner. 

• Use social media to promote events, celebrate successes, share updates, and drive brand engagement. 

• Monitor social trends and apply best practices to keep Leinster GAA’s digital presence current and impactful. 

3. Digital Strategy Support

• Work with the Communications Officer to implement the digital communications strategy and contribute creative ideas to support campaigns and organisational objectives. 

• Analyse the performance of digital initiatives using analytics tools (e.g., Google Analytics, platform insights) and recommend improvements. 

• Support the planning and execution of digital campaigns around fixtures, events, education programmes, and commercial promotions. 

4. Media Support & Event Coverage

• Attend key matches and events to capture live content (video, photography, interviews). 

• Collaborate with the Communications Officer on media launches, promotional events, and sponsor activations. 

• Liaise with county PROs and external contributors to coordinate consistent messaging and visual storytelling. 

5. Brand Consistency

• Ensure all digital outputs align with Leinster GAA’s brand guidelines and values. 

• Maintain a consistent tone, style, and visual identity across platforms. 

Key Attributes and Competencies 

• Proven experience in digital media, video production, or social media management, preferably in a sporting or cultural context. 

• Skilled in video editing software (Adobe Premiere Pro, Final Cut Pro) and graphic design tools (Canva, Adobe Photoshop). 

• Strong communication skills with the ability to craft engaging stories for diverse audiences. 

• Analytical mindset with experience in tracking and interpreting digital performance metrics. 

• Understanding of the GAA’s structure, culture, and community ethos. 

• Flexibility to work evenings and weekends for event coverage as required.

Details

Job Type: Initial 6 month contract

Salary: Commensurate with experience

How to Apply

Candidates interested in the above role(s) should apply by submitting an up-to-date cover letter and Curriculum Vitae with the subject Digital Comms Role to john.haughney.leinster@gaa.ie on or before Friday 28^th November 2025.

Leinster GAA is an equal opportunities employer.